随着经济全球化的发展，中国的中小型企业也迫切的想打开国际市场，“走”出去战略成为他们发展的一个目标。如何成功地开拓国际市场，是中国的中小企业家们最为关心的一个问题。而要占领国际市场，与外商建立良好的业务关系是必不可少的一个前提，那么如何用英语与外商建立业务关系呢，这正是本文的写作目的所在。
1建立商务关系的信函主要包括的内容：
1.1信息来源即如何取得对方的资料
eg We’ve come to know your name
and address from the Commercial
Counselor’s Office of the
Chinese Embassy in London.
我们从中国驻伦敦大使馆的商务参赞处得知你们的名字和地址。
By the courtesy of Mr. Black, we
are given to understand the name
and address of your firm.
承蒙布莱克先生的介绍，我们得知贵公司的名称和地址。
Your firm has been introduced
(recommended, passed on) to us
by Maple Company.
枫叶公司向我方介绍了贵公司。
Your firm has been recommended
to us by the Chamber Commerce in
Tokyo, Japan.
日本东京商会已向我们推荐贵公司。
1.2一般说来，出口商主动联系进口商，总是以扩大交易地区及对象，建立长期业务关系，扩宽产品销路为目的.
eg. We now avail ourselves of
this opportunity to write to you
with a view to entering into
business relations with
you.
现在我们借此机会致函贵公司，希望和贵公司建立业务关系。
We are now writing you for the
purpose of establishing business
relations with you.
我们特此致函是想与贵方建立业务关系。
In order to expand our products
into South America, we are
writing to you to seel
cooperation possibilities
为了扩大产品在南美的销售，我们致函贵公司希望寻求合作机会。
1.3对公司性质、业务范围、宗旨的等基本情况的介绍以及对公司某些相对优势的介绍，例如，外贸经验丰富、供货渠道稳定、有广泛的销售网等
eg we are a leading company with
many years' experience in
machinery export business.
我们是一个在机械出口行业的处于领先地位的公司，经验丰富。
We wish to introduce ourselves
to you as a state operated
corporation dealing exclusively
in light industrial goods.
我们是专营轻工产品的国营公司。
1.4产品介绍
eg. We have a good variety of
colors and sizes to meet your
different needs.
我们有不同颜色和型号的商品可以满足你们不同的需求。
To acquaint you with the light
industrial goods we handle, we
are sending you, by separate
airmail, a commodity list and
several sample books for your
reference.
为使你方熟悉我方经营的轻工产品，另封航邮寄上商品目录和一些样品，供你参考。
1.5在结尾部分，通常都会写上一句希望对方给与回复或劝服对方立即采取行动的语句
eg. We look forward to hearing
from you soon.
盼早日听到你的回复。
We look forward to your early
reply.
盼早日听到你的回复。
2 商务信函示例
2.1 示范1
Dear Sir，
On the recommendation of your
Chamber of Commerce, we have
learned with pleasure the name
and address of your firm. We
wish to inform you that we
specialize in the export of
Chinese textiles and shall be
glad to enter into business
relations with you on the basis
of equality and mutual benefit.
To give you a general idea of our
products, we are sending you
under separate cover a catalogue
together with a range of
pamphlets for your reference.
Please let us have your specific
enquiry if you are interested in
any of the items listed in the
catalogue. We shall make offers
promptly.
We look forward to your early
reply.
Yours faithfully
先生：
经你方商会介绍，我方欣悉贵公司的名称和地址。我公司专营中国纺织品出口，很乐意在平等互利的基础上与贵公司建立业务关系。
为使贵方对我方产品有全面的了解，我方另函寄去一本目录册及一套小册子，供参考。
如对目录中所列之商品感兴趣，请具体询价，我方将立即报价。
望尽快答复。
2.2 示范2
Dear Sirs,
We have your name and address
from the Commercial Office of
Chinese Embassy in Pakistan. We
take this opportunity to write
to you with a view to set up
friend business relations with
you.
We are a state-owned company
dealing specially with the
export of tablecloth. We are in
a position to accept orders
according to the customer's
samples. In the customer's
samples, request about the
assorted pattern, specification
and package of the needed goods
can be indicated particularly.
In order to give you a general
idea of various kinds of the
table-cloth we are handling, we
are airmailing you under
separate cover our latest
catalogue for your reference.
Please let us know immediately
if you are interested in our
products. We will send you our
price list and sample to you as
soon as we receive your specific
inquiry.
Looking forward to your early
reply
Yours faithfully
先生：
我们从我驻巴基斯坦使馆商务参赞处得悉贵公司的名称和地址，现借此机会与你方通
信，意在建立友好业务关系。
我们是一家国营公司，专门经营台布出口业务。我们能接受顾客的来样定货，来样中可具体说明需要产品的花样图案，规格及包装装潢的要求。
为使你方对我各类台布有大致的了解，我们另航寄最新的目录供参考。如果你方对产品有兴趣，请尽快通知我方。一俟收到你方具体询盘，即寄送报价单和样本。
盼早复。
3 常用的单词和短语
card 卡片，名片
catalog 目录；目录册
colleague同事，同僚
department (行政或企业的)部，局
do my best 尽力而为
enter into 建立
firm 公司
introduce介绍，引见
look forward to 盼望，期待
relationship关系，联系
take care of 照顾，处理
recommendation推荐，介绍
Chamber of Commerce 商会
inform通知
specialize in 专营
enter into business relations
建立业务关系
on the basis of equality and
mutual benefit 在平等互利的基础上
pamphlet小册子
meet with great favor 受欢迎
of the latest style 最新式样
coincide一致，相符
financial position 财务状况
credit standing 信用地位
trade reputation 贸易声誉
On/through the recommendation
of…… 由……介绍（推荐）
|
